American Express Sonic Branding
This is powerful stuff but it’s not stand alone. It needs constant care and support in communication and brand terms. Get that right and the mind does the rest.
Sonic Branding
The shortest route for your brand into your audience’s minds is sonic branding.
A brand consists of a visual identity and a sound identity, so once your visual identity is articulated, the potential of music or structured sounds to positively enhance your brand is massive. What used to be known as the jingle has now developed into an incisive method to discover the deep essence of a brand’s attributes, and interpret them through sonic structures.